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Holzbog Named Market CEO of Ennis Regional Medical Center, Palestine Regional Medical Center and Parkview Regional Hospital

Holzbog headshot with hospital logos
 

Veteran healthcare executive will lead ScionHealth’s three community hospitals located in eastern Texas.

 
Ennis Regional Medical Center exterior

About Ennis Regional Medical Center

Ennis Regional Medical Center is a 60-bed, acute care facility serving residents of Ennis and Ellis County. It has served the healthcare needs of Ennis and surrounding areas for more than 60 years and recently became a part of ScionHealth, a new healthcare company based in Louisville, Kentucky. Visit EnnisRegional.com to learn more about Ennis Regional Medical Center.

 

About Palestine Regional Medical Center

Palestine Regional Medical Center (PRMC) comprises two facilities ‒ PRMC Hospital and PRMC’s West Campus ‒ the latter of which includes behavioral health services. For more than 60 years, the citizens of Anderson and surrounding counties have depended on the healthcare facilities in Palestine. Serving approximately 100,000 people, PRMC provides 150 beds and care from a highly skilled staff of healthcare professionals. A full range of comprehensive care is offered, including the latest in diagnostic, therapeutic, and rehabilitative services, both on an inpatient and outpatient basis. Approximately 500 employees and 40 volunteers work closely with the medical staff, which includes more than 70 physicians representing 28 different medical specialties.

Visit www.palestineregional.com to learn more about Palestine Regional Medical Center.

 

About Parkview Regional Hospital

Parkview Regional Hospital is a 58-bed, acute care facility serving Limestone, Freestone, Hill, and Leon counties in Central Texas. It has served the healthcare needs of Mexia, Texas, and surrounding areas for more than 60 years, and recently became a part of ScionHealth, a new healthcare company based in Louisville, Kentucky.

Visit ParkviewRegional.com to learn more about Parkview Regional Hospital.

 

ENNIS, MEXIA and PALESTINE, Texas (April 16, 2024) – Doug Holzbog, MBA, has been appointed Market CEO for Ennis Regional Medical Center, Palestine Regional Medical Center and Parkview Regional Hospital. Holzbog will be based at Palestine but oversee operations at the three facilities. He begins his new tenure on April 22.

“We are excited to bring Doug on board in this newly created position to lead our three hospitals in eastern Texas,” said Brian Walton, President of ScionHealth’s Community Hospital Division. “He is a great fit for what we are trying to accomplish as the healthcare system of choice for each of the communities these hospitals serve.”

Holzbog comes to ScionHealth from North Alabama Shoals Hospital, where he held the position of Chief Operating Officer. In that role, Holzbog led his hospital’s significant success in challenges faced by most community hospitals ‒ patient volumes, service line growth, recruiting providers, and building physician relationships.

The Market CEO position marks a bit of a homecoming for Holzbog, who earned his Bachelor of Science in Biology at Texas A&M University - Commerce and spent the first 24 years of his career leading a medical and legal billing company in Denison, Texas. He transitioned into hospital management in 2013 and has led physician operations in facilities from Oklahoma to Tennessee, including a two-year tenure at a sister ScionHealth hospital, Southwestern Medical Center in Lawton, Oklahoma.

“As a native Texan, I am very excited to be returning home as the Market CEO to work with the teams at the Palestine, Mexia, and Ennis hospitals,” said Holzbog. “I look forward to getting to know our teams, learning more about our community needs, and championing the advancement of care to the people we serve.”

Holzbog attained a Master of Business Administration - Healthcare Management from Western Governors University. He and his wife Charla have four children and seven grandchildren.